Executive summary

Brand performance accelerated this week with TikTok and IG carrying the majority of gains. Sentiment held strong at 78/100 despite a contained Orbit launch incident. Mitigation actions were approved within SLA. Recommended actions for next week center on creator reactivation and continued APAC monitoring.

Recommendations

• Shift +18% spend to TikTok creator content.
• Schedule executive Q&A reel for Friday distribution.
• Open APAC re-engagement to dormant cohort.